Xiaomi
Samsung
Vivo
Oppo
Apple
Realme
OnePlus Micromax
Intex
Lava
Karbonn
Iball
Relianc
Poco
Nokia
Top 9 Smartphone Brands in India
It is very important to choose the right smartphone that will suit one’s needs and requirements. Before purchasing a smartphone, one should consider certain specifications like RAM, storage, camera, processor, and battery capacity. Another important thing to consider is the reputation of the smartphone brand.
Below are some of the top mobile brands in India that have the largest market share in India:
1. Apple iPhone | Market Share for Quarter 4 2022: 23%
Apple is one of the most preferred smartphone brands for people looking for high-end devices. It is the best mobile brand in India if you want to purchase a mobile with the best-in-class design and the latest technology. Unfortunately, most of the time, competitors of Apple tend to copy the designs which Apple launches.
Apple smartphones are operated by their own proprietary software called iOS, in contrast to other smartphones which run on Android. Apple is the dominant brand in the premium segment, with its new phones launching new and innovative features. For example, its cameras are said to be the best in the market.
Approximate Price Range: ₹50000 - ₹175000
Some Latest Innovative Features:
macOS Big Sur
Mac OS X
watchOS 7
App Library
Apple Pencil
Some Best-selling Phones: Apple iPhone 13, Apple iPhone 12, Apple iPhone 14, Apple iPhone 13 Pro, Apple iPhone 14 Pro, Apple iPhone 14 Pro Max.
2. Samsung | Market Share for Quarter 4 2022: 19%
Samsung is one of the most preferred brands that Indian consumers choose when looking for a mid to high-range smartphone. Indians have been purchasing phones from this South Korean brand for over a decade. The smartphones from Samsung are a tough competitor to Apple devices and are supported by Android.
The most popular range from this brand is their Galaxy series. In 2022 the brand launched its flagship phone, the much-hyped Galaxy S21 Ultra.
Approximate Price Range: ₹1500 - ₹150000
Some Latest Innovative Features:
AMOLED Displays
Samsung Knox
Biometric Authentication
IP68 Dust and Water Resistance
S Pen
Some Best-selling Phones: Samsung Galaxy S7 Edge+, Samsung Galaxy S21 Ultra, Samsung Galaxy Z Fold 3, Galaxy Z Flip 3, Samsung Galaxy S23 Ultra, Samsung Galaxy Z Fold 4, Samsung Galaxy Z Flip 4, etc.
3. Xiaomi | Market Share for Quarter 4 2022: 11%
Xiaomi is one of India's top smartphone brands because it produces some of the cheapest phones. As a result, it is in the list of top smartphone brands in India. This Chinese smartphone company also manufactures devices like smartwatches, laptops, cameras etc.
Consumers prefer this brand because they can get phones with specifications like high battery capacity and larger RAM and storage at extremely affordable prices. Furthermore, one can easily find a lot of service centres all over India for post-purchase care of the device.
Approximate Price Range of Xiaomi Phones: ₹6299 - ₹69999
Some Latest Innovative Features:
Hyper Charging Ability
Horizontal or Vertical Recent Apps
Back Tap Facility
Revoke the Authorization
Super Macro Shots
Some Best-selling Phones: Xiaomi 11 Lite NE 5G, Xiaomi Mi Note 10 Pro, Redmi Note 10 Pro, Xiaomi Mi 11 Ultra, Xiaomi 12 Pro, Xiaomi 11T Pro, Xiaomi Mi 11X Pro, etc.
4. Oppo | Market Share for Quarter 4 2022: 10%
Oppo is one of the biggest smartphone brand in the world. Founded by Tony Chen in China in 2001, this brand is well renowned for its smartphones with superior camera quality.
Since its inception, it has introduced many innovative features to its mobile phones, like cameras with AI-enhanced technology and facial recognition with the help of 3D structured light technology. Moreover, you will easily find numerous Oppo phones in the market equipped with high-tech features.
Approximate Price Range of Oppo Phones: ₹6,999 to ₹1,34,999
Some Latest Innovative Features:
Digital Wellbeing Controls
OPPO Relax
ColorOS
Ultra Steady Video
Hybrid Zoom
Some Best-selling Phones: Oppo Reno 7 Pro, Oppo Find X2, Oppo A96, Oppo K10, Oppo Reno 8T, Oppo Reno 9 Pro Plus, OPPO Reno 9, etc.
5. Realme | Market Share for Quarter 4 2022: 9%
Realme is a Chinese smartphone brand owned by BKK Electronics; that also owns two other popular smartphone brands: Oppo and Vivo. Initially, Realme was just a sub-brand of Oppo but became an independent brand in 2018.
Realme is one of the most liked brands in India because it produces affordable smartphones. Other than smartphones, Realme also manufactures devices like smart TV and smartwatches. In just a few years, the Realme brand has built a large user base in both Europe and Asia.
Approximate Price Range of Realme Phones: ₹6,699- ₹42,999 approx.
Some Latest Innovative Features:
Simple Mode
Smart Sidebar
Quick Launch
Flexible Windows
Smooth Screen Recording
Some Best-selling Phones: Realme GT NEO 3, Realme Narzo 50 Pro 5G, Realme C33, Realme C30, realme narzo 50i Prime, realme narzo 50 Pro, Realme X7 Max, etc.
6. OnePlus | Market Share for Quarter 4 2022: 8.7%
OnePlus is a strong competitor to smartphone giants like Samsung and Apple in India. This Chinese smartphone brand offers users models that are superior in quality to similarly priced mobiles. Moreover, all their phones are equipped with advanced specifications which makes the handsets user-friendly.
Some of its eye-catching features, which most OnePlus phones have, include a dazzling OLED display, a high-performing processor, and professional camera quality. Users get all these features in the mid and premium price range.
Approximate Price Range of OnePlus Phones: ₹20,000- ₹70,000
Some Latest Innovative Features:
Dynamic Homeland Always-on Display
Aquamorphic Design
Spatial Audio
Extended Android Updates
Special Protection Plans
Some Best-selling Phones: OnePlus 10 5G, OnePlus Nord 2 5G, OnePlus Nord CE2, OnePlus Nord 2T, OnePlus Nord CE 2 Lite, OnePlus 10T, etc.
7. Vivo | Market Share for Quarter 4 2022: 8%
Vivo is another Chinese brand which has become a top smartphone brand in India. It offers a variety of feature-laden smartphones at mid-range prices. People tend to choose Vivo phones if they are looking for a mobile phone with great camera configurations. Vivo phones are also great for gaming because their devices come with large RAM and storage.
In 2020 Vivo also launched a few revolutionary smartphones with a mechanical pop-up front camera, detachable camera, and in-display fingerprint sensor.
Approximate Price Range of Vivo Phones: ₹7,000- ₹70,000 approx.
Some Latest Innovative Features:
3D Ultrasonic Large Fingerprint Sensor Technology
Revolutionary Photochromic Technology
Gimbal Camera to Smartphones
Vivo's Fingerprint Sensor
Flourishing Digital Ecosystem
Some Best-selling Phones: Vivo V20 Pro, Vivo Y75, Vivo V23e, Vivo T1 Pro, Vivo T1 5G, Vivo V26 Pro, Vivo V1Max, etc.
8. Huawei | Market Share for Quarter 4 2022: 4.62%
Huawei is a famous Chinese smartphone brand that manufactures high-quality phones with sturdy batteries. Most of the handsets from this brand boast quality portfolio and come with latest features to make it user-friendly.
Some Huawei phones come with a high-capacity battery. These smartphones are also well known for their amazing camera configurations. Besides mobile phones, Huawei also manufactures power banks, internet devices etc.
Approximate Price Range of Huwaei Phones: ₹7,000-₹80,000
Some Latest Innovative Features:
Emotion Interface
Extremely Durable
Huawei OptiXsense
Deterministic IP network Solution
OceanStor Pacific
Some Best-selling Phones- Huawei P30 Pro, Huawei P50 Pocket, Huawei Mate 40 Pro, Huawei P40 Pro+, Huawei Mate 50 Pro, Huawei P50 Pocket, Huawei Nova 10 Pro, et
9. Motorola | Market Share for Quarter 4 2022: 2.9%
Motorola used to be a very well-known mobile phone brand around 2006 offering lots of features and specifications to its users. Its parent company Lenovo again relaunched this smartphone brand sometime in India. Motorola, unlike its competitors is well known as they produce sturdy phones.
Motorola solely focuses on manufacturing good quality mobile phones, and you will not find other devices like laptops or tablets from this brand. The prices of this phone in India fall under the budget and mid-range category.
Approximate Price Range of Motorola Phones: ₹8,000-₹65,000